Every business should start using a Landing Page to generate new customers. But do you know how this page works? How to design a solid landing page with a uniqueness that makes it better than the competition? Or how QR Codes can make it stand out more? Well, today we can answer all those questions and more, keep reading to find out more!

 Learn how a landing page works

 Landing Page is the new trend in the business and marketing world to attract more customers through services or products. It has proved to be very useful, and the best way to capture the attention of potential clients is with a strong Call To Action or CTA, which is the most crucial element in a landing page directing the client to do something once they are in the page.

There are two types: reference and transactional. The first one is used for educational or informational content such as e-books, papers, or reports, while the last is about the customer making a transaction, especially a purchase right there. 

Usually, the users can be attracted to a landing page using the following methods: 

– Google ads

– Social media (ads and content)

– Email marketing

– SEO (search engine optimization)

Redesign your landing page with QR codes

 The designs for landing pages are not that complicated, and the QR Codes are very practical with them. Usually, these designs possess few crucial elements; the secrets are to arrange them to present your brand while speaking to the target audience. 

CTA is the focus

 The Call to Action is the hook to every landing page, and a QR Code works amazingly with a catching CTA. For example is you want to advertise audio books, a code can be put in the design for the customers to use it and have access to just to the library but also to a freebie product. Here the goal is to make them interested in the differents offers and the use or their smartphones or tablets. 

The better way to make a perfect CTA is by using an active verb and no more than 5 words. Plus, it needs to be put in a clear and easy place to find. The QR Code will give it more visualization because it can stand out in the design. 

Headings must be clear-cut

Headings are popular among the content. They are that punchline that could make readers and possible clients to stay and check more about the product or services. Their goals are to convey the essential points on the landing page. If the page presents different sections, each single one of them must have its heading. 

Be stylish with the brand’s copy 

The copy on the landing page must be short and concise, make it snappy and give the potential customer that curiosity to search for more about the product or services. Most of the brand’s copies out there present a summary about the brand, and of course, it has the brand’s style, be stylish with it!

Brand imagery and logo

As with everything in marketing, the landing page must present the brand imagery and logo. The images displayed here must be high quality and of course the QR Code does not have to crash with them, everything needs to show harmony with each element, so try to make the code with the same colors or design for the rest of the features. And the logo must be display at least one inside the page. 

Social Media is key 

The links to your social media are essential, with the heavy traffic that the landing page possesses, these can lead to a better social media engagement from a potential target. Just try to put the links in specific and easy to find places. The better way to have all the links in one place is with the use of a Social Media QR Code. 

Forms within the landing page

Forms are a great way to get to know more about the audience that is visiting the landing page, but they can be a massive problem for the design. What about a QR Code for the forms? They work perfectly for it, with the code you can have the forms for the visitors, but you won’t crash the design.

Present different landing pages and tested them

For a successful landing page, there must be several versions of the same that need to be tested over time with A/B testing. The testing is very important to check the conversion rates, this way you can see which type of page works better with the audience and your product. The key for success is a continuous testing and optimization. 

Must cover desktop and mobile

Nowadays, every page must-have designs for both version mobile and desktop. The landing pages are also part of that trend, for that reason, the design must be optimized for both sides, and the QR Code must be able to function in both devices. 

The content must be short

As state above, the content inside the landing page must be short and concise. And here is where a QR Code is highly practical. The rest of the information can be put inside the code for better access from the visitor. Long and tedious content will have a terrible result; remember landing pages must be precise. 

The Landing Page and a QR Code are perfect for a great marketing strategy. Just be creative, and have great content, product, and service. Here in My QRBC will help you with the use and function of QR Codes for every necessity.

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