The technological advances, and other circumstances like COVID-19, have pushed many businesses to e-commerce marketing. But for an exact process and the best results, automatization is necessary. Here is where the QR Codes play an essential part in an excellent e-commerce marketing campaign. Read more about how the codes work perfectly for the improvement of your e-commerce!

E-commerce marketing with QR code

E-commerce is all about any product or service offered online. With its three main categories:

• B2B: business to business.
• B2C: business to consumer.
• C2C: consumer to consumer.

This way, e-commerce marketing is how these businesses can promote their online products and services to other companies or to consumers. This kind of marketing follows the same procedures as traditional marketing. It can be done online or offline or a combination of both platforms. Here, the main point is that the product or service must be purchased online.

There are many benefits of e-commerce marketing and sales. The growth of these types of businesses has been incredible because digitalization presents new markets in better access to them. For many users, this has also allowed a better knowledge of more global brands and trying different products. Until recent years, they were impossible or costly to obtain. 

Online platforms and new marketing tools adapted to new technologies, combined with a 24/7 marketing campaign, have increased e-commerce businesses’ power. One of the significant benefits of e-commerce is less cost in practically everything. From the location to operational expenses, this money can be used to increase digital marketing, warehousing, and product management. 

Use of QR Codes in e-commerce 

QR Codes are like the perfect tool for an excellent marketing campaign. They come with the correct metrics that tell everything about the said campaign. Besides that, they can be used for every aspect and customized with the brand colors. And the best issue is to reach every user from desktop to mobile and be in printed and digital campaigns. 

For a better campaign, the best is the Dynamic QR Code, its versatility, and editing it when necessary presents its power. These codes can be customized to hold any data and combine with the brand color and aspect. Besides this, they can show an impressive metric statistics such as locations, scans, operating device used, and time scanned. All these can be integrated with Google Analytics for clear conversion rates.

QR Codes can be used to share more information about your product or service through pictures or a video, get more downloads of your apps, improve your social media engagement, direct any user to a landing page, and so many options for a small QR Code place on websites, social media images, printed material such as posters, newspapers, magazines, and even vehicles stickers. 

Improve your e-commerce marketing

The marketing for your e-commerce can be improved with different aspects, check them out!

Social Media

Marketing with social media is presenting with two sides: paid and organic or unpaid. With a correct strategy, spent social media ads are the best method to sell e-commerce products. For example, special offers, a boost of new products, or selling with discounts are great strategies for social media marketing. Pretty sure that you notice the number of ads that appeared close and during a holiday season. Take advantage of social media, adding a QR code for different aspects, such as your own app. The best with this strategy is to combine the paid ads with the organic feed to increase interactions. 

Email marketing

Email marketing possesses one of the highest Returns of Investment (ROIs) in digital marketing. With it, the e-commerce works in retargeting the audience, and possible clients. As long the user has given their consent, they can receive an email with different products’ updates. The best QR Code for email marketing is the Social Media QR Code. That way, you can to all platforms that work with your e-commerce within the email, the user will find all the information with it. 

Website

Start using a Dynamic QR Code that can direct users to your website, that can offer all the products of your e-commerce. This can be possible from a landing page, or only from a printed or digital ad. The QR Codes are perfect for showing that ideal website. 

Check out more about the uses of QR Codes and the best options that we have for your e-commerce. Don’t forget to follow us on our social media!

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