The QR code is an exceptional tool that can be used in marketing campaigns, it brings many benefits to companies and businesses, as long as complementary strategies are applied to support the project.

Many clients expose their criticisms and excuses on the web about the handling of this tool: they affirm that the companies place little data and the information is presented incomplete or outdated. Others claim that they only incorporate links to other YouTube pages or videos.

The truth is that it is shown that QR codes are very effective, but their benefits are not taken advantage of due to the ignorance of many brands that do not give due importance in their advertising campaigns.

By using this tool, we are combining online marketing and traditional marketing; we can even increase the reach of the brand by publishing content with exclusive promotions and discounts to customers who can become loyal to the brand.

What are QR codes?

Its acronym translates into Quick Response Codes, they are two-dimensional barcodes that are used to store encoded information through a dot matrix.

They are images with complete information about a brand. To access the information, you must scan the image from a cell phone or Tablet and install some compatible applications for both the Android and iOS operating systems.

They are easy to read, you just have to open the application, place the camera directly to the code, and the information is up to date. You don’t even need to take a picture or press any key, the data is obtained automatically. These applications can read any QR code that approaches from the smartphone camera.

Applications to decrypt them

The most popular applications to decipher QR codes are:

• Barcode Scanner: it is used frequently in Android phones, it is an optimal application to create your QR and to read barcodes of products and services.
• QR Code Reader: it is an application compatible with iPhones and Ipads. It produces a great diversity of codes in which you can incorporate texts, contacts, links, google maps, an activity, or messages.

What information can you include in the QR codes?

Promotions and discounts

You can incorporate information that directs the consumer to a discount coupon to take advantage of it when buying a specific product from your business.

Videos

YouTube videos attract many people and can provide information of interest to the public, they can also explain the use of any of your products as well as their benefits.

Place information of interest or impact in PDF files

This is a good strategy in which you can achieve customer loyalty; for example, a manual to dress at the forefront according to the occasion, a guide to eat well and healthy, how to lose weight by eating healthy, etc.

Contact information

Use a section to add information such as name, tax identification number, company object, address, telephone, web page, email, social networks, and location on Google Maps.

Wifi access

You can include in this section the wifi information and the password so that customers can use this service with their mobile device while they are consuming in the establishment.

Where to apply QR codes?

QR tools can be applied in marketing campaigns aimed at promoting a company or business. But, for this, you must define the objective previously. Some suggestions for your application are shown below:

Establishments

In the case of physical stores, it would be a good idea to place a QR code in the shop window or in the main entrance so that visitors have access to the website and social networks.

Events

You can put more information on the product or service on the packaging. Carry out marketing strategies such as contests, promotions, and special discounts at the next visit or if the customer sends a family member or friend to the establishment.

Signage and brochures

There are brochures in which you can add a link that links directly to the page and social networks of the company, for example, to get a “like” or follow to the company on Instagram, it’s great! You can add any additional information you deem appropriate. Use your creativity!

Public sites

You can place code in visible places where there is enough traffic of people so that you can access the relevant information about the business. These public places can be libraries, theaters, museums, or bus stops.

Business cards

The QR code can be used as a business card, it is quite useful because you avoid the expense of printing paper.

Tools for creating QR codes

You can get many tools for creating QR code content; we will list the best applications available for your company or business:

• BeQRious.
• QRStuff.
• QRHacker.
• Visualead Qurify QR Code Generator.
• Unitag QR Code.
• QR Code Generator.
• MyQRBC.

5 tips for using QR codes

Verify that it can be scanned

Confirm that the QR code can be displayed on all smartphones, other mobile devices, and operating systems. It is recommended to verify the operation before launching or promoting it in a marketing campaign to avoid creating a negative opinion matrix regarding its use.

Also, make sure to place a suitable size for the code, it must be located at eye level so that it can be easily scanned with a mobile device. A QR code placed at an excessive height demotivates the user to scan the image.

Shortened URL

Use a shortened web address, this way, the QR code will not require a huge amount of pixels. There are URL shorteners that facilitate the task such as Ow.ly and Bitly.

Incorporate a call to action

Calls to action promote the customer to make the decision immediately and know the advantages of scanning the QR code. It is not just about placing the QR code in a public space, but also promoting it and attracting the attention of potential clients to achieve the success of the campaign.

There are strategies applicable in this regard to call for immediate action, for example: “Check-in here and earn a brand tag or a special discount.”

Customize the experience

QR codes no longer have to be boring, you can customize them according to your tastes and needs. Use different colors and original designs; you can also incorporate a brand logo, a link to the website, or add an image in the background.

Evaluate the results

At the end of a marketing campaign, we must analyze the results and verify them. Google Analytics is a good tool to track the entry of traffic from our QR codes. It’s a smart way to measure the results of QR codes in our campaign and make decisions to improve the strategy.

You can already see the advantages and benefits of QR codes, but we want to know now what you think about this tool, and if you have used it before. Tell us about the experience, we would love to know your opinion and how it was in the campaign.

 

Fuente:

https://carlosguerraterol.com/codigo-qr/

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